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CoWomen Pop-Up


CoWomen Pop-Up
Bergstraße 20, 10115 Berlin, Deutschland




10:00 - 17:00



Masterclass | Marketing basics: Create your personal masterplan to reach, engage, and convert your tribe

[:en]Whether you’re working as a freelancer, selling a great product, or just want to build up your personal brand, there’s one thing you need to do: Build up a relationship with your tribe. But how do you find them, and most importantly, engage and convert them? That’s where marketing comes in.

For all marketing newbies and those who want a refresher, join in on this one-day marketing workshop where you’ll create your personal masterplan to reach, engage, and convert your tribe. We’ll cover everything from defining your audience, crafting your key message, building your content strategy, and choosing the right channels for you to spread the word.

You can find the agenda for this action filled day below!

Be ready to get down to work! This is a super hands-on workshop – we want you to leave with your personal plan ready to take action on.

This masterclass is hosted by CoWomen’s Cofounder and Head of Communication Kat Brendel. Having gained ample marketing experience in NYC, London, and Berlin, she helps organizations create clear and human-friendly messaging and content as a marketing and podcasting consultant. She also hosts a marketing workshop for aspiring founders at the Beuth University of Applied Sciences as part of their Founders Factory.[:de]

Whether you’re working as a freelancer, selling a great product, or just want to build up your personal brand,
there’s one thing you need to do: Build up a relationship with your tribe. But how do you find them, and most importantly, engage and convert them? That’s where marketing comes in.

For all marketing newbies and those who want a refresher, join in on this one-day marketing workshop where you’ll create your personal masterplan to reach, engage, and convert your tribe. We’ll cover everything from defining your audience,
crafting your key message, building your content strategy, and choosing the right channels for you to spread the word.

Check the agenda below for this action-packed day and be ready to get down to work!
This is a super hands-on workshop – we want you to leave with your personal plan ready to take action on.

About Kat:

This masterclass is hosted by CoWomen’s Cofounder and Head of Communication Kat Brendel. Having gained ample marketing experience in NYC, London, and Berlin, she helps organizations
create clear and human-friendly messaging and content as a marketing and podcasting consultant.
She also hosts a marketing workshop for aspiring founders at the Beuth University of Applied Sciences as part of their Founders Factory.[:]

Hourly Schedule

Day 1

10:00 - 10:30
Welcome & introductions 
10:30 - 11:30
Who are you talking to 
11:30 - 12:30
 What are you telling them 
12:30 - 13:30
Lunch (not provided) 
13:30 - 14:30
How are you serving them 
14:30 - 15:30
How are you converting them 
15:30 - 16:30
How are you reaching them 
16:30 - 17:00
Wrap up & final words 


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